EasterBasketIdeas.com (“we,” “our,” “us”) is a gift-guide website that earns commissions through affiliate links such as Amazon Associates. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit https://easterbasketideas.com.

Information we collect

Identifiers – for example, your name, IP address, or device ID, which may be captured when you fill in a contact form or interact with the site.

Internet activity – pages viewed, clicks on outbound affiliate links, and time spent on site, collected via cookies and analytics tools such as Google Analytics.

Commercial data – anonymised order IDs or product details passed to us by affiliate networks to confirm that a purchase originated from our links.

Approximate geolocation – your country or region, inferred from your IP address.

We do not knowingly collect sensitive personal data (e.g., health or religious information).

How and why we use your information

  • To operate and secure the website, diagnose problems, and ensure performance.
  • To analyse traffic and better understand which articles and gift ideas are useful to readers.
  • To send newsletters or respond to enquiries when you have given your consent.
  • To track affiliate referrals so that we can earn commissions and keep the site free to use.
  • To comply with legal and financial obligations.

Under laws such as the EU GDPR and various U.S. state privacy statutes (California, Virginia, Colorado, Connecticut, Utah, Delaware, and others taking effect in 2025), some of these activities may be considered “sharing” or “selling” data for targeted advertising. Where required, we ask for your consent first.

Cookies and similar technologies

We use three types of cookies:

  1. Essential cookies – necessary for core site functions such as security and preference storage.
  2. Analytics cookies – help us understand traffic patterns; IP addresses are anonymised in Google Analytics.
  3. Affiliate cookies or tags – record when you click a merchant link so we can receive credit for any resulting purchase. These tags usually expire within 24 hours for Amazon links.

When you first visit the site you will see a cookie banner giving you options to accept, decline, or customise non-essential cookies.

How we share information

We share data only with:

  • Cloud-hosting and security providers that keep the site online and protected.
  • Analytics services that measure performance in aggregate form.
  • Affiliate networks (e.g., Amazon, Share-A-Sale, Impact) so that purchases can be traced back to our site.
  • Email-service providers if you join our newsletter.
  • Regulators or law-enforcement agencies when legally required.

We do not sell your personal information for direct monetary gain.

Your privacy rights

Depending on your region, you may have the right to:

  • Access, correct, or delete the personal data we hold about you.
  • Object to or restrict certain types of processing.
  • Opt out of targeted advertising or the “sale” / “sharing” of your data.
  • Receive a copy of your data in portable format.
  • Lodge a complaint with your local data-protection authority.

To exercise any of these rights, please submit a request via the Contact Us page. We will verify your identity (for instance, by confirming you control the relevant account) and respond within the timeframe required by applicable law.

Data retention

  • Analytics logs are stored for 26 months (Google’s default).
  • Newsletter records are kept until you unsubscribe or after 24 months of inactivity.
  • Affiliate click data are retained for up to 36 months, in line with network audit requirements.

Security measures

The site is served over HTTPS (TLS 1.3) and protected by firewalls, routine software patching, and access controls. While we strive to use commercially acceptable means to protect your information, no Internet transmission or storage system is completely secure.

International data transfers

Our primary servers are located in the United States. When data originating in the European Economic Area or United Kingdom is transferred outside those regions, we rely on Standard Contractual Clauses (SCCs) or other legally approved mechanisms to safeguard the information.

Children’s privacy

This website is a general-audience site. We do not knowingly collect personal information from children under 13 years of age (under 16 in some jurisdictions). If you believe a child has provided us with personal data, please reach out via the Contact Us page and we will delete the information promptly.

Affiliate disclosure reminder

Some links on EasterBasketIdeas.com are affiliate links. If you click one of these links and make a purchase, we may earn a small commission at no extra cost to you. Such links are marked with an asterisk (*) or labelled “affiliate” in accordance with the U.S. Federal Trade Commission’s Endorsement Guides.

Changes to this policy

We may update this Privacy Policy from time to time to reflect legal, technical, or business changes. Any updates will be posted on this page with a revised “last updated” date, and significant changes may be highlighted on the homepage or within the cookie banner.

How to contact us

For questions about this Privacy Policy or your personal information, please visit our Contact Us page and submit a message.